Biopharmaceutical Industry Perspectives (1080 x 400 px) (1).png

ABOUT

Artificial intelligence is transforming health care, including medication use. AI and machine learning are being leveraged to identify, understand, and engage patients in their medication use. Effectively used, it can help close gaps in care and address disparities. Generative AI, with its ability to create tailored educational content, personalized messaging, and predictive analytics, offers innovative solutions for patient engagement, adherence, and strategies for healthy behaviors. Predictive AI, on the other hand, plays a crucial role in identifying at-risk patients, forecasting medication needs, and improving outcomes through data-driven insights.

PQA Convenes: Artificial Intelligence in Medication Use Quality will bring PQA members and the health technology community together to explore AI and quality in medication use. This one-day event will take place on Thursday, November 13, 2025, in Arlington, Va., prior to the 2025 PQA Leadership Summit.

SCHEDULE

Thursday, November 13

7:00 a.m. - 8:00 a.m. – Networking Breakfast

8:00 a.m. - 8:05 a.m. – Welcome

8:05 a.m.- 8:30 a.m. – Keynote: Explore the Role and Impact of Artificial Intelligence on Medication Use Quality

Lucy Orr-Ewing will address transparency and quality assurance in AI tool use and provide insights from the evolving landscape that can inform medication management services and medication use quality. Gain a new insights of how AI technologies can improve medication safety, efficacy, and personalization in healthcare.

Lucy Orr-Ewing
Chief of Staff and Head of Policy
Coalition for Health AI

8:30 a.m. - 9:30 a.m. – AI in Practice Today: Lessons Learned and Emerging Practices

How is AI being used in real-world health care settings today? Panelists will share practical insights,

successes and challenges from implementing AI across clinical and operational domains. This discussion will highlight promising practices and how organizations are evolving AI strategies in response to patient needs, regulations and technologies.

Jeff Rochon, Pharmacy HIT Collaborative (moderator)
Kempton Presley, AdhereHealth
Anita Patel, Walgreens

9:30 a.m. - 10:30 a.m. – Evaluating Care Quality: Leveraging AI in Measurement and Quality Improvement

What is the current use and future opportunities of AI in quality measurement? From measure

development and endorsement to measure implementation and maintenance, this discussion will focus on integration and innovation of AI in measurement. Quality improvement strategies and interventions with AI will also be highlighted.

Jeffrey Geppert
Senior Research Leader
Battelle

Jenna Williams-Bader
Director, Quality Measurement
National Quality Forum (NQF)

Edward Yurcisin
Chief Technology Officer
National Committee for Quality Assurance (NCQA)

Melissa Castora-Binkley
Senior Director, Research
Pharmacy Quality Alliance (PQA)
moderator

10:30 a.m.-11:00 a.m. – Idea Sharing Break

11:00 a.m. - 12:00 p.m. – Cross-Sector Collaboration and Future Innovation in AI

How are health care stakeholders collaborating across the industry and in partnership with technology companies? This discussion will explore how organizations are working together to advance AI’s role in medication quality and emerging trends that may shape the future of health care.

Loren Kirk, PQA (moderator)
Justin Bioc, Devoted Health
Hiva Pourarsalan, Aetna
Elven Xiao, MedWatchers

12:00 p.m. - 12:45 p.m. – Collaboration Lunch

12:45 p.m. - 1:45 p.m. – Ensuring Safe, Responsible and Patient-Centered Use of AI

How are health care providers and policy makers working to ensure that AI use in health care is safe, responsible and patient-centered? This discussion will explore how health care leaders, policymakers and patient advocates are approaching frameworks to guide the use of AI to maximize its value and minimize the risks and harms to patients, their data, care and outcomes.

Randall Rutta, National Health Council (moderator)
Laura Adams, National Academy of Medicine
Samantha Burch, AHIP

1:45 p.m. - 2:00 p.m. – Closing

REGISTRATION

PQA Convenes: Artificial Intelligence in Medication Use Quality has a nominal registration fee.

Please direct any questions about the PQA Convenes to Meetings@PQAalliance.org. If you experience any issues, please contact Registration@PQAalliance.org.

Cancellation Policy

All cancellation requests must be e-mailed to Registration@PQAalliance.org by October 20, 2025, to receive a refund. All cancellations are subject to a $50.00 administrative fee. Refunds will not be issued for cancellations received after October 20, 2025, but you may switch the registration until November 3, 2025. No changes are allowed after November 3, 2025. Please allow 30 business days after cancellation for refund processing.

HOTEL AND TRAVEL

Renaissance Arlington Capital View Hotel

2800 South Potomac Ave.

Arlington, VA, 22202

PQA has secured a block of guest rooms at a special daily rate of $289.00 plus applicable state and local taxes at the Renaissance Arlington Capital View Hotel. The deadline to reserve a room at the PQA room rate is Tuesday, October 14, 2025.

RESERVE YOU ROOM

Hotel Cancellation Policy: Individual reservations must be canceled at least 72 hours in advance to avoid a one-night penalty.

Hotel Early Departure Policy: Upon early departure, an early departure of one night's room and applicable tax applies.

For assistance in booking a room, please contact Meetings@PQAalliance.org.

Airport Information

Reagan National Airport (DCA) is approximately 10 minutes from the Renaissance Arlington Capital View Hotel. Taxi fare is estimated to be $15.
Dulles Airport (IAD) is approximately 45 minutes from the Renaissance Arlington Capital View Hotel. Taxi fare is estimated to be $70.

Complimentary Shuttle to DCA and Crystal City Metro

Ronald Reagan Washington National Airport (DCA) Shuttle:

The airport shuttle operates every 30 minutes; the first shuttle departs the hotel at 5:05 a.m. daily and with the last shuttle departing the hotel at 11:05 p.m.

The Airport shuttle picks up at:

Terminal A ,near Southwest, Air Canada, and Frontier
Terminal B, and Door 4 and between Door 6 & 7

The Metro shuttle to Crystal City Metro:

The Metro shuttle operates every 30 minutes; the first Metro shuttle departs the hotel at 6:30 a.m. daily with the last Metro shuttle departing the hotel at 10:00 p.m.

Parking

On-Site Parking is $44 for daily parking and $23 for hourly. Valet parking is available for $49 daily.

SPONSORSHIP OPPORTUNITIES

There are still opportunities available for you to support our program's exploration of AI in medication use quality. This is a unique chance to showcase your commitment to enhancing patient care, promoting equity, and advocating for the responsible use of AI in healthcare. If you're interested in sponsorship opportunities that will position your organization as a leader in innovation, please contact Loren Kirk or Sponsorship@PQAalliance.org.